From Excitement to Exhaustion: Imran’s Landlord Journey
Imran H, a 31-year-old Cyber Security Sector Employee from Small Heath, purchased his first buy-to-let in Shard End back in 2022. Like many young professionals, he was encouraged by friends and online forums to “get on the property ladder” and invest in bricks and mortar.
“I thought I was being smart-buying a house, letting it out, creating passive income. That’s what everyone says, right? But within a year, I realised being a landlord is anything but passive.”
Imran’s property on St Giles Road, B34 quickly became more of a liability than an asset. Tenants left unexpectedly, rent was late, and managing repairs around his busy job was a constant drain.
Not What He Signed Up For
Juggling work in central Birmingham with the responsibilities of being a landlord was overwhelming.
“I found myself Googling tradesmen in my lunch break, doing late-night viewings, and stressing about things I didn’t understand-like electrical safety checks and EPCs. I started to feel like this whole thing was a bad idea.”
He even considered selling the property but didn’t want to lose money in a slow market or give up entirely on his long-term wealth goals.
A New Approach: Guaranteed Rent with Persona One Living
After speaking to a cousin who worked in housing, Imran discovered supported accommodation providers and Guaranteed Rent Scheme models. A Google search led him to Persona One Living-and within two days, he had a visit booked with Sharaz Choudhry, Operations Director.
“Sharaz was upfront, clear and professional. He told me exactly what the process was, what condition the property needed to be in, and how they would take care of everything for me.”
Persona One Living offered Imran a 5-year lease with no management or agency fees, and full guaranteed rent-even if the property had voids.
Works Done, Stress Gone
The team at Persona One Living conducted a property compliance inspection and agreed to carry out all necessary upgrades, including:
- New fire doors and smoke alarms
- Gas safety and EICR certification
- Minor redecoration and plumbing fixes
- Full compliance sign-off for supported accommodation standards
- Deep clean and final compliance check
Imran didn’t pay a penny upfront. Everything was handled, and the lease began within three weeks.
From Frustrated Landlord to Growth-Focused Investor
Imran now receives guaranteed rent every month, direct into his account. No more chasing tenants, no voids, no unexpected repair calls.
“It’s honestly changed everything. I went from regretting buying the property to wanting to buy another one. This time, I know exactly who I’ll be leasing to-Persona One.”
Key Outcomes
- ✅ 5-Year Lease Secured – Zero Void Risk
- ✅ No Fees or Agency Charges
- ✅ Compliance Works Fully Funded by Persona One Living
- ✅ Ongoing Management, Safety Checks and Maintenance Covered
- ✅ True Passive Income with Full Peace of Mind
- ✅ Confidence to Grow Property Portfolio Again
Imran’s Message to Other Landlords:
“If you’re a young landlord like me, trying to do this while working full-time-it’s not worth the stress. Persona One made it simple, safe and financially sound. I’m not just keeping this house-I’m already searching for my next one.”
Let Us Help You Take the Stress Out of Letting !
If you’re a landlord in Shard End, Birmingham or anywhere in the West Midlands, and want to turn your property into a hands-off, income-generating asset, get in touch with Persona One Living.
📞 Call us: 0121 708 4072
📩 Email: [email protected]